Stix, an Uzbek restaurant in Queens, faced multiple challenges that stifled its growth and potential. The restaurant had a limited menu with almost no modifiers, an outdated brand identity that hadn't been updated since the early 2000s, and no digital marketing presence. 
 

These issues, coupled with an old brand image and lack of online engagement, made it difficult for Stix to attract new customers and retain existing ones. Addressing these shortcomings was essential to rejuvenate the restaurant's presence and improve its performance in a competitive market.